B.A. in Professional Writing

B.A. in Professional Writing

Create. Collaborate. Connect.

The Baccalaureate Degree Program in Professional Writing is intended to prepare students to write effectively in a variety of workplace and academic settings. Writing well requires both skill and savvy. In the Professional Writing program, we teach you both. The program interweaves real-world, practical writing experiences with theories about writing so that students come to understand and execute the complexities involved in good writing. 

In a nutshell: we will inspire and excite you about what writing can accomplish when executed well. To become effective writers in any situation, and especially as technologies and genres change, students must understand and implement the fundamental concerns of understanding a writer's particular audience, purpose, and context. Therefore, the program is founded on rhetoric. Most writers will appreciate these definitions from classical rhetoricians:   
 

Plato: [Rhetoric] is the art of enchanting the soul.
Cicero: Rhetoric is speech designed to persuade.
Quintilian: Rhetoric is the art of speaking well.
 
Today, rhetoric and professional writing involve so much more than speaking persuasively, since communication and persuasive language take place in so many forms and venues, from the street to the internet.
 

Gain Practical Experience in:
 

  • News Writing and Reporting
  • Technical Writing
  • Business Writing
  • Creative Writing
  • Article Writing
  • Multimedia Platforms
  • Communication Design
  • Social Media Management
  • Community-Based Research
  • Peer Tutoring
  • Editing
  • Advertising
  • Public Relations
     

For a Professional Career in:
 

Marketing, Publishing, Journalism, Freelancing, Advertising, Teaching, Broadcasting, Public Relations, Business Administration, and Corporate Communications.