Lecture reveals human behavior through social media on Oct. 21

What does your online activity reveal about you? New York Times best-selling author Christian Rudder will discuss this timely topic on Wednesday, October 21, 2015, at 7:30 p.m. in the Perkins Student Center Auditorium. Rudder, author of Dataclysm: Who We Are (When We Think No One Is Looking), brings his observations of human behavior in response to the data revolution to this presentation. This event is free and open to the public.

Rather than relying on past methods of polling or small-scale lab experiments to study human behavior, now researchers can observe us directly as we exploit ourselves online in vast numbers and without filters. Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person?s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have ?haters? to be ?hot.? He charts the rise and fall of America?s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.

?There will be more words written on Twitter in the next two years than contained in all books ever printed,? states Rudder.

Penn State Berks reserves the right to limit the photography and/or recording of any program. The permitted or prohibited activities during a particular program will be announced at the beginning of the event and/or included in the printed program. All media requesting interviews and/or access to photograph and/or tape any program must contact the Office of University Relations at 610-396-6053.

This presentation is part of the Penn State Berks Arts and Lecture series. For more information, contact the Office of Campus Life at 610-396-6076.