Berks LaunchBox to host ‘Marketing with Artificial Intelligence’ webinar Jan. 24

Berks LaunchBox
Credit: Penn State

WYOMISSING, Pa. — The Berks LaunchBox powered by Penn State will host its “Marketing with Artificial Intelligence (AI) for Beginners” webinar from 6 to 7 p.m. on Wednesday, Jan. 24, 2024. The webinar is free and open to the public, and attendees can register online.  

Participants will explore the transformative potential of AI in marketing in this interactive session with expert facilitator Brad Zdenek, director of economic development and student programs at Penn State. The webinar will provide practical insights into key AI tools for text and image generation, unlocking new possibilities for enhancing marketing strategies.  

Attendees will discover how AI can elevate social media marketing efforts, enabling users to create engaging content that resonates with their target audience. They will learn how to produce blog content at an unprecedented speed without compromising quality, and explore innovative ways to gather valuable customer discovery input through AI-powered tools. By the end of the webinar, participants will have the knowledge to outline a basic marketing plan infused with AI elements, empowering them to stay ahead in today’s dynamic business landscape.  

As director of economic development and student programs at Penn State, Zdenek leverages Penn State’s vast resources, expertise, and expansive reach to catalyze the translation of innovative ideas into action. This commitment іs not just about spurring job creation; it’s a dedicated effort to imbue Pennsylvanians with the entrepreneurial skills and mindset essential for conceptualizing new ideas and supporting the ventures that bring these innovations to life. 


About the Berks LaunchBox 

The mission of Berks LaunchBox, located in Suite 105 of the GoggleWorks Center for the Arts in downtown Reading, is to support economic development and entrepreneurship. An innovation hub of Penn State Berks, the LaunchBox connects local early-stage entrepreneurs to the support, resources, and facilities that they need to build sustainable and scalable businesses with a viable plan for growth. Services include assistance with prototyping, conducting market research, and connecting with advisers. Berks LaunchBox offers entrepreneurship workshops, coworking space for startups, Meetups focused on business development, a makerspace with 3D printers for prototyping and special youth programs. 

Berks LaunchBox is supported by Invent Penn State — a commonwealth-wide initiative to spur economic development, job creation and student career success. For more information, visit or contact Erica Kunkel at 610-396-6221 or via email at [email protected]