The B.A. in Writing and Digital Media prepares students to write and communicate effectively in a variety of workplace and academic settings. Today’s professionals need to be adept in creating print-based and electronic forms of writing, and the B.A. in Writing and Digital Media will give them the ability to communicate in a range of genres, including traditional media as well as digital and multimedia.
Skills for the Real World
The WDM program melds together instruction, practice, and theory in traditional print and in contemporary digital media to address the changing nature of communication and writing in social, professional, and academic contexts.
Methods of instruction draw upon the strategies and techniques of practicing writers and content creators outside of the University, including workshops, peer conferencing, collaborative writing, portfolio preparation, and internships.
The Bachelor of Arts in Writing and Digital Media requires a 3 credit internship in junior/senior year. The required internship offers practical knowledge and experience in specific workplace settings, such as advertising, social media, and public relations firms, newspaper and magazine publishing companies, radio and television stations, corporations, and nonprofit agencies. In the program’s capstone course, students develop a polished portfolio of their work and prepare for the job search and/or graduate school applications.
Graduates from this degree program have completed internships at:
- Simon and Schuster Publishers
- Philadelphia Eagles
- Reading Hospital
- Goggle Works Center for the Arts
- Nolde Forest Education Center
Students can pair the following programs with this degree program for a double major:
Students can pair the following minors with this degree program:
- Civic & Community Engagement
- Communication Arts & Sciences
- Entrepreneurship & Innovation
- Global Studies
- Information Sciences & Technology
- Natural Science
- Women’s Studies
After completing the Writing and Digital Media degree program, students go on to careers in web design, writing for social media, editing, technical writing, or journalism, while others go on to earn advanced degrees in Rhetoric and Writing, Media Studies, Creative Writing, or Law.
Students are also prepared for professional careers in Marketing, Publishing, Journalism, Freelancing, Advertising, Teaching, Broadcasting, Public Relations, Business Administration, and Corporate Communications.
Graduates from this degree program have gotten jobs at:
- Simon and Schuster Publishing
- Adobe Software
- Reading Royals Hockey
- Lancaster General Hospital
- PA State Senator’s Offices
Graduates from this degree program have gone on to graduate school at:
- Penn State
- Temple University
- University of North Carolina
- University of Delaware
- Arizona State University