The Baccalaureate Degree Program in Writing and Digital Media prepares students to write and communicate effectively in a variety of workplace and academic settings. Today’s professionals need to be adept in creating print-based and electronic forms of writing, and the B.A. in Writing and Digital Media will give them the ability to communicate in a range of genres, including traditional media as well as digital and multimedia. The WDM program melds together instruction, practice, and theory in traditional print and in contemporary digital media to address the changing nature of communication and writing in social, professional, and academic contexts.
Methods of instruction draw upon the strategies and techniques of practicing writers and content creators outside of the University, including workshops, peer conferencing, collaborative writing, portfolio preparation, and internships. At the same time, theory courses provide the necessary background to help students understand and appreciate the larger issues surrounding the creation and design of texts in all forms. As a liberal arts degree program, the Writing and Digital Media major is appropriate for students who wish to develop a set of applied communication skills to prepare for a wide range of professional positions or for graduate or professional schools.
Complementary Minors and Certificates
Enhance your degree with one of the college’s academic minors; the following are recommended for Writing and Digital Media majors.
- Civic & Community Engagement
- Communication Arts & Sciences
- Entrepreneurship & Innovation
- Global Studies
- Information Sciences & Technology
- Natural Science
- Women’s Studies
Internships, Research, and Application
The Bachelor of Arts in Writing and Digital Media offers students many specialized opportunities, including writing and editing the campus news magazine Berks Beat, writing for the student literary magazine Shadows of Birds, serving as a tutor at the campus Writing Center, conducting community-based research projects, and attending lectures by guest speakers from the professional world.
In addition, the required internship offers practical knowledge and experience in specific workplace settings, such as advertising, social media, and public relations firms, newspaper and magazine publishing companies, radio and television stations, corporations, and nonprofit agencies. In the program’s capstone course, students develop a polished portfolio of their work and prepare for the job search and/or graduate school applications.
After completing the Writing and Digital Media degree program, students go on to careers in web design, writing for social media, editing, technical writing, or journalism, while others go on to earn advanced degrees in Rhetoric and Writing, Media Studies, Creative Writing, or Law.
Students are also prepared for professional careers in Marketing, Publishing, Journalism, Freelancing, Advertising, Teaching, Broadcasting, Public Relations, Business Administration, and Corporate Communications.